Laura Walker, Writer

Content that Connects

Marketing & Consulting

I'm on your team—be it your company's marketing department or maybe it's just you and you have no idea what SEO means (search engine optimization... in case you were wondering).

I'd love to help build your online presence in a way that works for you. I can tackle the entire project or handle the bits and pieces you need on demand.

As a practiced hand in the strategy, design, creation, analysis and revision of effective marketing and communications projects, I provide an array of services. Working with many organizations in a variety of industries, I've planned, built and implemented marketing strategies that increased sales, improved customer relationships.

Digital/Print Content & Assets

First, you need a brand that reflects who you are throughout everything you share with others. I can work with you to create your brand or help harmonize your existing assets with your organization's values and image. All your content marketing efforts should work together to send a consistent message, so your audience knows who you are and what you have to offer.

  • Your Brand:
    • Logo design
    • Appealing colors & fonts
    • Consistent with tagline, mission, vision, etc.
  • Content Marketing:
    • Written: newsletter, blog, articles, infographics, brochures, etc.
    • Visual & Interactive: videos, webinars, classes
    • Strategy: referral traffic, social media management, networking
    • Implementation: track and analyze results, revision and testing, ROI

Database & Social/Email Marketing

Even if you don't already have a database of contacts, you have contacts. We can utilize your resources and relationships to build your list, grow and organize it, plan ways to expand your reach, make it happen, and then bask in your success.

  • Process and grow database:
    • Consolidate resources
    • Scrub and classify contacts
    • Integrate customer relationship management (CRM) software
  • Strategy, design, implementation and analysis:
    • Contact leveraging
    • Outreach campaigns (email/social media promotions, announcements, etc.)
    • A/B testing
    • Landing page development
    • Systems for tracking and analysis

Search Engine Optimization (SEO) & Analytics

There are many ways to increase your chances of appearing at the top of the results list when potential customers search for your products and services. SEO best practices are always changing along with changes in search engine algorithms. I can do as little or as much as you want, incrementally or as a dedicated project, on the frontend and the backend of your website, emails, social media and other marketing efforts.

  • SEO audit of existing programs and assets
  • Update or develop search strategy, systems, analytics
  • Revise or insert SEO backend (metadata, keywords, sitemap, tracking, etc.)
  • Frontend and automated link building design, execution and analysis
  • Search engine listings and analytics