Laura Walker, Writer

Content that Connects

Laura Walker, Writer

Services

Content, Content. Content!

Everything the public sees with your name on it matters! A lot.

That’s why fresh, high-quality content on your website, social media pages, print materials—all of it—needs to reflect who you are & the value you offer.

I can create original content, edit existing materials, refresh your brand, polish your image, whatever you need to stand out to your audience.

Writing

Written content is the driver of every successful marketing and communications effort.

Be it a promotional landing page, a process-focused white paper, informative e-book, email to prospective clients, quarterly newsletter and everything in between, what you say and how you say it matters.

Even if your audience doesn’t read every word, internet search engines definitely do, as they scan and log keywords to determine the relevance of your content.

Websites

An attractive website is the foundation of your online presence, as well as a powerful marketing tool.

I specialize in WordPress websites because of its beautiful simplicity. Even the most basic website can look like it was built by a pro, thanks to a massive selection of themes, templates, plugins and other customization options.

Even if your audience doesn’t read every word, internet search engines definitely do, as they scan and log keywords to determine the relevance of your content.

Editing

You want it to be perfect, and so do I! We also want it to be effective and guide your audience.

Having edited many types of documents and publications in various industries, I am well versed in the most widely used style guidelines, as well as others and company-specific hybrids. I offer the following levels of editing: developmental, substantive, copy, line, style and proofreading (more detail in the Editing section).

My sharply tuned editing eye can differentiate 10-point from 12-point font from across the room. Also, I teach college-level  English composition & creative writing, so I can provide more than just a surface treatment of your work. As a writing coach, I can work with you on your craft, or just make it pretty.

Marketing

From your brand to lead generation to social media advertising, let’s strategically grow your business.

I’m on your team—be it your company’s marketing department or maybe it’s just you and you have no idea what SEO means (search engine optimization… in case you were wondering).

I’d love to help build your online presence in a way that works for you. I can tackle the entire project or handle the bits and pieces you need on demand.

As a practiced hand in the strategy, design, creation, analysis and revision of effective marketing and communications projects, I provide an array of services. Working with many organizations in a variety of industries, I’ve planned, built and implemented marketing strategies that increased sales, improved customer relationships.